Bazaarvoice Shopify App HBR, October 25, 2023 Bazaarvoice is a leading provider of customer-generated content (CGC) solutions for e-commerce businesses. The Bazaarvoice Shopify app makes it easy for Shopify merchants to collect, manage, and distribute reviews, photos, videos, and Q&A across their website and social media channels. Benefits of using the Bazaarvoice Shopify App The Bazaarvoice Shopify app can help Shopify merchants to: Increase sales and conversions: CGC has been shown to increase sales and conversions by up to 30%. Improve customer satisfaction: CGC can help to improve customer satisfaction by providing shoppers with social proof and helping them to make more informed purchase decisions. Reduce customer support tickets: CGC can help to reduce customer support tickets by providing shoppers with answers to their questions and addressing any concerns they may have. Improve SEO ranking: CGC can help to improve a website’s SEO ranking by providing fresh, relevant content. Build brand trust and loyalty: CGC can help to build brand trust and loyalty by showing shoppers that other people love your products and services. Features of the Bazaarvoice Shopify App The Bazaarvoice Shopify app includes a variety of features to help Shopify merchants collect, manage, and distribute CGC, including: Review collection: The app automatically collects reviews from customers after they have made a purchase. Review moderation: The app allows merchants to moderate reviews before they are published. Review display: The app displays reviews on product pages, collection pages, and the homepage. Review syndication: The app syndicates reviews to other e-commerce platforms and social media channels. Photo collection: The app allows customers to submit photos with their reviews. Video collection: The app allows customers to submit videos with their reviews. Q&A collection: The app allows customers to ask and answer questions about products. Q&A moderation: The app allows merchants to moderate questions and answers before they are published. Q&A display: The app displays questions and answers on product pages. Analytics: The app provides merchants with detailed analytics about their CGC. How to use the Bazaarvoice Shopify App To use the Bazaarvoice Shopify App, simply install the app from the Shopify App Store and create a Bazaarvoice account. Once you have created an account, you can connect your Shopify store to Bazaarvoice and start collecting reviews and other CGC. Bazaarvoice Shopify App pricing The Bazaarvoice Shopify App offers a variety of pricing plans to fit the needs of businesses of all sizes. The basic plan is free to use and includes all of the essential features for collecting and managing CGC. Paid plans start at $199 per month and offer additional features such as review syndication, video collection, and advanced analytics. Bazaarvoice Shopify App reviews The Bazaarvoice Shopify App has a rating of 4.5 stars on the Shopify App Store. Merchants who have reviewed the app praise its ease of use, comprehensive features, and excellent customer support. Conclusion The Bazaarvoice Shopify App is a powerful tool that can help Shopify merchants to increase sales, improve customer satisfaction, and build brand trust and loyalty. If you are looking for a way to collect, manage, and distribute CGC, the Bazaarvoice Shopify App is a great option to consider. Additional tips for using the Bazaarvoice Shopify App Here are some additional tips for using the Bazaarvoice Shopify App to get the most out of it: Encourage your customers to leave reviews by sending them follow-up emails after they have made a purchase. Offer incentives for customers to leave reviews, such as a discount on their next purchase or a chance to win a prize. Respond to reviews promptly and professionally. Use the Bazaarvoice Analytics dashboard to track your CGC performance and identify areas for improvement. Integrate the Bazaarvoice Shopify App with other marketing tools, such as your email marketing platform and social media channels. By following these tips, you can use the Bazaarvoice Shopify App to boost your sales, improve your customer experience, and grow your business. Blog