How to Improve Your Shop Window Displays

Not only is retail a competitive world, but with more customers shopping online, a well-designed and attention-grabbing window display for your storefront can make all the difference in increasing footfall.

Your shop window is often the first impression that a customer will have of your brand, and it can significantly influence their decision to enter your store.

So, if you’re looking to attract more customers through your door, here are just five fantastic techniques to enhance your shop window displays.

1) Use High Quality Materials

The right materials can make all the difference to your window displaces. Not only do they need to look professional, but the more adventurous your display, the more important it is to make sure that your creations are structurally sound.

If you’re going to have heavy items suspended from the ceiling, then consider using galvanised steel wire, such as the products supplied by Ormiston Wire. This way your displays will look good, and you can rest easy knowing the wires aren’t going to break.

2) Regularly Rotate Your Displays

A key way to keep your window displays generating interest and excitement is to regularly rotate them.

If you’re in a heavy footfall area that sees the same people passing, then customers are more likely to notice if something on their commute changes.

Plus, a frequently changing window display not only prevents the eyes of passers-by from sliding over your store, but also communicates that your store is always evolving, and keeping up with changing customer trends.

Make sure to align your displays with seasons and holidays, and even special events that are happening both in the world and your local area.

3) Get Creative with Your Lighting

Lighting is vital when seeking to improve the appeal of your shop window displays, so take the time to experiment with different lighting techniques to alter the atmosphere of your designs as needed.

Consider incorporating colour change bulbs such as Philips Hue to allow for more variety in your lighting choices. Not only can you change your lighting colours remotely, but you can set up themes and timers to change depending on the time of day.

4) Showcase Your Top Sellers

Your shop window is the ultimate place for you to show off your most popular products and products that are currently trending with customers.

Spend some time identifying the items that are performing best and use your window displays to feature them prominently.

Eye-catching arrangements and signage are a great way for you to draw customers’ eyes as well as highlighting the unique selling point of each product you want to promote.

5) Understand the Importance of Colour Psychology

The use of colour plays an important role in making your shop window displays stand out and attract the attention of potential customers. However, there’s more to colour than simply choosing what you think looks good, as colour can have a big impact on our mood and emotions.

Spend some time researching colour psychology in order to find the right hues that will evoke the desired feelings in your customers and encourage them to shop with you.