IBM App Exchange: A Marketplace for Business Applications HBR, October 25, 2023October 25, 2023 IBM App Exchange is a marketplace where businesses can find, buy, and deploy cloud-based applications. It offers a wide variety of apps from IBM and its partners, covering a wide range of business functions, including: Customer relationship management (CRM) Enterprise resource planning (ERP) Human capital management (HCM) Supply chain management (SCM) Analytics and business intelligence (BI) Security and compliance Application development and integration And more IBM App Exchange is a valuable resource for businesses of all sizes, from startups to large enterprises. It provides a convenient way to find and deploy the apps that businesses need to run their operations and grow their business. Benefits of Using IBM App Exchange There are many benefits to using IBM App Exchange, including: Convenience: IBM App Exchange is a one-stop shop for cloud-based business applications. Businesses can find and deploy the apps they need quickly and easily, without having to search multiple sources. Choice: IBM App Exchange offers a wide variety of apps from IBM and its partners. Businesses can choose the apps that best meet their specific needs and budget. Quality: The apps on IBM App Exchange are certified by IBM, so businesses can be confident that they are high quality and reliable. Support: IBM and its partners provide support for the apps on IBM App Exchange. This gives businesses peace of mind knowing that they will get help if they need it. How to Use IBM App Exchange To use IBM App Exchange, businesses can simply create an account and browse the catalog of apps. Businesses can filter the catalog by category, price, and other criteria to find the apps that best meet their needs. Once a business has found an app that it is interested in, it can read reviews from other customers, learn more about the app’s features, and view screenshots and demos. If a business is ready to deploy an app, it can simply click the “Deploy” button. IBM App Exchange will take care of the rest, automatically provisioning the app and configuring it for the business. Popular Apps on IBM App Exchange Some of the most popular apps on IBM App Exchange include: IBM Watson Assistant: This app provides AI-powered chatbots that can help businesses improve customer service, automate tasks, and get insights from data. IBM Cloud Pak for Business Automation: This app suite helps businesses automate their business processes, from customer onboarding to order fulfillment. IBM Cloud Pak for Watson AIOps: This app suite helps businesses automate their IT operations and improve the performance and reliability of their systems. IBM Cloud Pak for Integration: This app suite helps businesses integrate their applications and data, both on-premises and in the cloud. IBM App Exchange for Partners IBM App Exchange is also a valuable resource for software vendors. It provides a platform for vendors to sell their cloud-based business applications to a large and diverse customer base. To become a partner on IBM App Exchange, vendors must submit their apps for review. IBM will certify the apps and publish them to the marketplace. Once an app is published, vendors can manage their listings and interact with customers. Conclusion IBM App Exchange is a valuable resource for businesses of all sizes and software vendors. It provides a convenient way to find, buy, and deploy cloud-based business applications. Additional Information In addition to the benefits and features mentioned above, IBM App Exchange also offers a number of other resources and tools to help businesses and partners succeed. For businesses: IBM App Exchange Academy: This free online training program teaches businesses how to use IBM App Exchange to find, deploy, and manage cloud-based business applications. IBM App Exchange Success Center: This online resource center provides businesses with support and guidance on how to use IBM App Exchange to get the most out of their cloud-based business applications. For partners: IBM App Exchange Partner Program: This program provides software vendors with the support and resources they need to sell their cloud-based business applications on IBM App Exchange. IBM App Exchange Developer Center: This online resource center provides software vendors with the tools and documentation they need to develop and certify their apps for IBM App Exchange. Use Cases IBM App Exchange is used by businesses of all sizes and in all industries. Here are a few examples of how businesses are using IBM App Exchange: A retail company is using IBM Watson Assistant to create a chatbot that can help customers find products, answer questions, and place orders. A manufacturing company is using IBM Cloud Pak for Business Automation to automate its order fulfillment process. A financial services company is using IBM Cloud Pak for Watson AIOps to monitor and automate its IT operations. A healthcare organization is using IBM Cloud Pak for Integration to integrate its patient records system with its financial system. Blog